GRUMBLE ......

 Ep-pe, pep-pe, kak-ke!
Hil-lo, hol-lo, hel-lo!
Ziz-zy, zuz-zy, zik!

[said the publisher & printhouse]

It appears that "conformity" is underway in all avenues of the written word!

Since I am not a "conformist" and quite the individualist, in my own opinion, I bristle when I see by appearances that something is afoot.

Received two books ordered from Am.

One was taller than the other, 

while the shorter one was wider! 

And not to mention the "greying (textual) effect".

I love reading in book form or in article form, and notice signs of conformity in the articles trickling in,

 articles from differing sources. 

Strangely the PTAC (powers that are in control) are at work again. 

The Jewish Magazine World is under duress!

The pages and articles are beginning to exhibit similar style-ing.

Already the PTAC has destroyed and discombobulated article text vs dramatic oversized ultra-colorful bizarre advertisements and advertorials

The effect and affect is totally 

ABRACADABRA

"I create as I speak" or "It came to pass as I spoke"

but not so the written word

************

as an aside:

The word abracadabra holds a rather fascinating etymology. Tracing its roots back to the third century AD, abracadabra is believed to have originated from the ancient Aramaic language spoken in Mesopotamia where the phrase ‘avra kedabra’ was used, which translates to  *’I create as I speak’. Remarkably similar is the Hebrew phrase ‘abreg ad hābreg’, which means  *’I will create as I speak’. These origins suggest a link between the word and the concept of creating things, perhaps the wonder of creating things through language.

Abracadabra. It's a word that has been whispered by magicians, uttered by children playing make-believe, and exclaimed by illusionists for centuries. With its unique rhythm and mysterious charm, the word abracadabra has transcended cultural boundaries, becoming synonymous with magic and wonder throughout the world and through generations.

Cultural significance and importance today

Abracadabra’s association with illusion and the supernatural has solidified its place in popular culture, yet as language evolves, so does its use. Today, it is likely to be found in popular media, literature, and [...]

*HKB”H